Goleman et al transfer their research in emotional intelligence to the realm of leadership, advancing the idea that leaders who create emotional resonance in their organizations through their mastery of certain emotional competencies will be better leaders than those that don’t. This task is “primal,” hence the title. It boils down to being smarter, emotionally, than the people you lead, which is sound principle but not quite so noble as the book tries to paint it. The competencies — self-control, influence, empathy, etc. — are sound. I finished it for integrity’s sake.